Blog

A business’s identity is among its most important assets. Fortunately, legal mechanisms exist that allow a business to be able to protect its name and other identifying characteristics from being misappropriated or used by others. A trademark is a...

In the wake of his sudden rise to fame, the New York Knicks phenomenon and point guard Jeremy Lin has taken the step of trademarking the word “Linsanity.”  What makes “Linsanity” a trademarkeable phrase?  The fact that the word...

If you have a logo, slogan or company name, word or phrase that identifies your goods or services, you may want to consider getting trademark protection for it (learn more about trademarking your business name here).  The good news is that if you’ve...

In the wake of his sudden rise to fame, the New York Knicks phenomenon and point guard Jeremy Lin has taken the step of trademarking the word “Linsanity.”  What makes “Linsanity” a trademarkeable phrase?  The fact that the word...